Hair Care

Introducing the Caviar infinite color hold line from alterna haircare

Introducing the Caviar infinite color hold line from alterna haircare

Why Alterna Haircare?

Natural Luxury, Down to a Science®

Alterna has been a pioneer in the luxury haircare category, offering state-of-the-art formulas that set industry standards since 1997. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Innovative ingredients & Cutting-edge, Proprietary technology

Caviar, Seasilk, hemp, Bamboo and Kendi Oil are just a few of the innovative ingredients that Alterna puts into its formulas coupled with advanced, proprietary technologies, such as Enzymetherapy®, an enzyme delivery system enabling the absorption of essential ingredients for superior keratin production, and Color Hold®, a patented technology protecting hair from color fade & wash out, Alterna products deliver superior results, guaranteed.

Good For You Beauty

Alterna is conscious of the environment and your health, so what we leave out of our products is just as important as what we put in. We strive to be FREE OF: Sulfates, Parabens, Gluten, Phthalates, Sodium Chloride, Synthetic Color, DEA, TEA, Paraffin, Mineral Oil, Petrolatum & PABA.

Alterna offers cutting-edge products designed to help you stay on trend and look beautiful. Using our innovative formulas, our products are a comprehensive package of great ingredients to help your hair look it’s best!

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