Hair Care

Introducing the Caviar infinite color hold line from alterna haircare

Introducing the Caviar infinite color hold line from alterna haircare

Why Alterna Haircare?

Natural Luxury, Down to a Science®

Alterna has been a pioneer in the luxury haircare category, offering state-of-the-art formulas that set industry standards since 1997. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Innovative ingredients & Cutting-edge, Proprietary technology

Caviar, Seasilk, hemp, Bamboo and Kendi Oil are just a few of the innovative ingredients that Alterna puts into its formulas coupled with advanced, proprietary technologies, such as Enzymetherapy®, an enzyme delivery system enabling the absorption of essential ingredients for superior keratin production, and Color Hold®, a patented technology protecting hair from color fade & wash out, Alterna products deliver superior results, guaranteed.

Good For You Beauty

Alterna is conscious of the environment and your health, so what we leave out of our products is just as important as what we put in. We strive to be FREE OF: Sulfates, Parabens, Gluten, Phthalates, Sodium Chloride, Synthetic Color, DEA, TEA, Paraffin, Mineral Oil, Petrolatum & PABA.

Alterna offers cutting-edge products designed to help you stay on trend and look beautiful. Using our innovative formulas, our products are a comprehensive package of great ingredients to help your hair look it’s best!

Have a look at www.alternahaircare.com for more information ♥

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MOROCCANOIL

The luxury brand, MOROCCANOIL®, is the originator and leading manufacturer of professional Argan Oil hair products and the fastest growing independent company in the professional salon industry. A powerful antioxidant and UV protector, MOROCCANOIL's proprietary Argan oil blend is rich in vitamins and natural elements that fortify the hair, including Vitamin F (Omega 6), Vitamin A to improve elasticity, Vitamin E to protect against free-radicals, and Phenols to shield against environmental stressors.

Salon-exclusive MOROCCANOIL® products have a strong following among leading runway, film, television and celebrity stylists who search for the very finest for their A-list clients. MOROCCANOIL® is a backstage fixture frequently used to create hair for major magazine covers, fashion editorial spreads, as well as for award shows including the Oscars, Golden Globes, Grammys, Independent Spirit Awards and MTV Awards.

We highly recommend you purchase your MOROCCANOIL® products from a professional salon in your area. This will guarantee that the product you are buying is an original Moroccanoil® product and the professionals in the salon can instruct you on the best way to use our remarkable brand as well as allow you to return the product if you are not satisfied with it. When you buy online from unauthorized dealers like Ebay, Amazon or Beauty Bay, you will be in fact buying a counterfeited and/or diverted product that is not protected by our warranty.